The days were brisk for NRF 2024, the National Retail Federation’s annual convention. However, the 40,000 attendees in New York City were warmed by sunny news: the holiday season was a success, with reported sales growth of 3 to 4%, and the outlook for 2024 is positive.
Are you a “zero consumer”? A rising global phenomenon, these consumers have zero boundaries (drifting between online and in-store), zero loyalty, zero moderation (either scrimping or splurging), and zero patience (they want it now).
Surprisingly, Olivia Newton-John’s lyric, “Let’s get physical,” was not actually about working out, but her aerobics-themed video helped make the catchy but cheeky song a runaway hit in the exercise-crazed 80s.
Digital Transformation helps companies enhance their operations, improve customer experiences, and stay ahead of the competition. In 2024, it will continue to be a significant factor in the success of enterprise organizations. Companies choosing to strategize with a bold digital transformation path that embraces emerging technologies will be the ones to thrive in the coming years.
